All Eyes on ORH

It is no secret. All eyes are on ORH. If the Allegiant Air launch is a successful one, than more airlines will show interest and eventually sign on with Worcester Airport. If the launch does not go smoothly, and sales aren't good, than ORH's chances of becoming an asset to the city with more airlines like Allegiant is highly unlikely.

The smooth launch of Allegiant depends on mainly load factors and the passenger's experience.

Load factors of 80% are good, but the service needs to be advertised even more, so that everyone who it concerns knows about this travel option. New airlines will not come to ORH if there are not enough passengers to fill the large majority of their seats.

Passenger experience is the other major factor. If we do not provide the passengers with a convienient, affordable, and relaxing experience than they will not use Worcester Airport again. We are going to have to deal with charged parking, but on Thursday everything in that terminal must be up and running, with all the services that any traveling family might want. Signs to the airport also must be in place to help make up for the lack of an access road which is on most people's mind when they here the words, "Worcester Airport."

This is either Worcester Regional Airport's time to shine or possibly...not.